Capturing the Spirit of Your Brand: The Power of Lifestyle Photography for Your Business

20 June 2023

Lifestyle photography is incredibly important to your brand’s visual identity as a small business. Your brand image is in fact as important as your messaging. Images have an immediate impact on the viewer / reader, which means that capturing the essence of your brand through photography can be a powerful tool. Lifestyle photography is all about creating a visual story around your business and brand by showcasing yourself, your products or services in real-life situations. In this article, we’ll dive into the power of lifestyle photography, its importance in today’s marketing and how it can help your business stand out in a crowded digital marketplace.

What is lifestyle photography?

Lifestyle photography is a type of photography that captures the everyday moments of people’s lives, as much as demonstrating a product or service in day to day life. For businesses, it’s all about telling the stories that make up your customer’s life when they use what you have to offer.

Stylistically, you can use it in many ways for a business: to tell the story of the company, to connect with your clients, to build brand awareness, to illustrate your product in use. As a natural consequence – or as a deliberate marketing strategy – when you capture the everyday moments of your own business, lifestyle photography can help you develop a sense of community and belonging within your audience.

make up artist portrait profile image by yellow and peach flowers

How does it benefit my business?

Lifestyle photography can benefit your personal brand, service based business or product sales. As a small business, founders can use lifestyle portraits to show themselves in a variety of ways. In your own business setting, going about daily life, at an event – offering an insight your audience wouldn’t otherwise see. All of these give them the opportunity to connect with you on a more personal level. Given that emotions and personal connections drive sales, the question really is, why wouldn’t you consider lifestyle photography?

How else can lifestyle photography help your business?

  • By enabling you to:
    • Tell your story: Be it the founding story, your mission and values or your employees’ / business life;
    • Connect: Show off your service in action so that your clients can envisage what it feels like. Connection builds up trust and familiarity with your brand.
    • Build community and awareness: Through sustained lifestyle photography around your values, services and brand image you can attract and sustain new followers. Some brands then use this to encourage their customers to create content for them, becoming a sustained cycle.
    • Focus in on what you want to be known for – the details, your values, the feelings
    • Selling a lifestyle: Aspirational editorial style content creates desire around your product or brand image, boosting sales for your business.

photographer looking for inspiration in the pages of a fashion magazine sitting outside cafe in sunshine

Why brands need to use lifestyle photography

49% of marketers primarily use visual content in their content and social media. Plus a huge 41% of consumers actually want to see images from brands, according to Hubspot analysis. Of marketers they surveyed, just over a fifth are investing in storytelling content. As I write this, Instagram’s algorithm is reportedly favouring image posts that feature you, the business owner in the image. It makes sense – people buy from people they know or feel a positive connection with.

What type of lifestyle photography do you need for your business?

Headshot / Portrait photography. Founders, staff or freelancers can benefit from a more environmental style of portrait alongside the typical headshot. Not only does it give your business a more intimate connection but building in your interests, background or business setting offers familiarity to prospective clients. Owning a set of lifestyle images then means you can mix and match them with different types of marketing content. So you’ll now have a more interesting image of who you are in your customer’s head.

Behind the Scenes. This kind of photography builds on portraits by showing off you and / or your team at work. Be it a production line, yourself preparing, creating or enjoying some downtime in a way that is identifiably you (which does not have to be unique, it just needs to be personal to you). It also overlaps a lot with service photography.

pinning images to wall in brand development session

Services. Be they consultancy, carpentry, culinary – all service based businesses need to show their clients what their services look like. At the preparatory stage or the final product, there are a multitude of steps that can be staged or photographed in action that concretely show the value in what you have to offer.

brand photography of healthy snacks

Products. Editorial, flat lays, products in situ as you imagine using them. These are all examples of lifestyle photography for your products. As a recipe book author for example, you would want to photograph the end product – your dish. It could be beautifully styled on the plate; set at the table; enjoyably half eaten; or an enticing forkful.

How to hire a lifestyle photographer?

Can you see how lifestyle photography can offer a more rounded, interesting and inviting image of your business? Your photography can be done in a studio, on location or at your business. So there should be no reasons to put off booking a shoot.

If you are a London-based business (or further afield) looking for a lifestyle photographer, get in touch today to book your shoot. I am always happy to help you brainstorm and plan if you’re feeling lost!

Meet Frances, London Lifestyle & Portrait Photographer

meet Spirited photography

Hello! I'm Frances, founder of Spirited Branding and Portrait Photography, London. I'm here to offer you inspiring portraits using my tried and tested tools to challenge camera shyness, alongside curated branding imagery that will up-level your brand. Spirited works mostly with change-makers, ethical businesses and creatives.

I invite you look over my headshot and portrait photography or branding photography services, and would love to help you with your next branding shoot!