Where to Put Your Brand Photos After the Shoot
Where to Put Your Brand Photos After the Shoot
You’re Excited to Share your New Brand Photos … But What do you do with Them?
You’ve excitedly hearted all your favourite images from your brand shoot, you’re desperate to share them, but now you’re hesitating because… Which ones to share? Should you keep the best back? Drip feed them? Or dump them all on your website right now? The worst thing you can do is keep them hidden – consistent imagery is key to being memorable so let’s keep the momentum going.
CLIENT GUIDE: Which Photo Goes Where
I’m going to walk you through your shoot images step by step so you get maximum usage for your library and build brand recognition.
You’ll find your gallery is arranged by the class of photo it is:
The Different Types of Brand Photo in Your Gallery
Your photo gallery is divided into sections, each one a different type of photo. You’ll use some of them in very obvious places (like headshots for profile pictures), but others can be naturally used across different types of posts and pages.
Here’s how you might find them organised:
- Headshots – you’re instantly recognised so use the same ones across all platforms
- Behind the Scenes / Lifestyle – great all rounders for personality, connection, understanding your brand and what goes on in the background
- Approach / Process – use when you’re describing or demonstrating how you work
- Product / Service – the obvious places as well as good for FAQs and illustrations
- Hero Shots – these might appear as highlights in your gallery, they are the best / most emotional / descriptive photos and should be used as headline images.
Where to use each type of photo
Headshots
Everywhere there’s a profile image – use the same ones across all platforms as repetition helps people remember you.
Don’t be tempted to use a logo instead of a profile image – you’re not a faceless business, and people like to know they’re talking to someone real.
So go to these sites now and update your profile image across all those you use:
Socials / Messaging:
- Zoom
- Gmail
- Web / blog avatar / author image
- YouTube
- Vimeo
- Slack
- TikTok
- Twitter / X
- Email signature
- Telephone contact card
- Web based business card (HiHello)
On your Website:
- About Page
- Contact Page
Marketing Materials:
- Press Kits / Services Brochures
- Flyers
- Business Cards
Behind The Scenes
These offer a glimpse into your day to day life, preparation time, how you adopt your methods to your own life /client’s journeys. They are a more relaxed look at you than a headshot.
On your website:
Pepper them throughout but in particular, on:
- About pages
- Services
- Contact
In Content:
Use them regularly alongside other images (it’s good to offer variety) in:
- Newsletters
- Stories
- Social posts
- Reels
- Blog posts
- Email marketing
- Landing pages
Approach
These describe visually your process, your service and your unique approach. They help people understand how you work.
Web pages:
- How I work
- Services
- FAQs
- About pages
In Content:
- Newsletters
- Stories
- Carousel posts
- Blog posts
- Brochures
- Landing pages
Services / Products
These go without saying. They are a clear visual of your actual service and /or product.
Web pages:
- Service pages
- Product pages
- FAQs
Marketing materials:
- Brochures
- Flyers
- Sales pages
- Etsy Listings
Hero Images
These images instantly tell your client what you do and create emotional connection. Use favourites for:
- Header images on each webpage
- As a standalone or a collage of hero images (use Canva templates for this) for LinkedIn and Facebook pages
- Flyers
- Cover pages
On your website:
- Home page – Use an image that encapsulates what you do, your why or your USP
- About page – use a Behind the Scenes hero image
- How I work – Behind the Scenes or Approach photos
- Contact – Behind the Scenes or smiling and approachable Headshots
- Services – Service / Approach images
Key Things to Remember When Using Your Brand Photos
- Repeat the same images across different platforms
- Variety of types of image on the page is a good thing, it helps build a coherent picture
- Update your headshots everywhere
- Some people think in images – many are visual learners. Use your photos to illustrate your point.
- Our brains have got lazier – break up text with images.
You got these photos done for a reason. Use them. LOTS. It takes seven touch points for people to recall your brand: people’s memories are not as good as yours, but your images will help your brand resonate.
How do you use your brand photos?
Consistency
Be consistent with your brand voice – pick images that match the tone, so warmth goes with friendly smiles, joking goes with goofy images/ laughter, serious tones might match images with no face or a serious look.
Variety
Mix up your images on your web page to create interest and an image in your client’s mind:
Mix up headshots with behind the scenes.
Intersperse services shots with behind the scenes or approach photos.
Orientation
Use landscape and portrait shots across your site and pages.
Humanity
Add a touch of humanity and connection where the subject is inanimate or anonymised –
imagine a hand or blurred out face with sensitive topics or where boundaries matter;
products with hands showing for a personable touch to your products.
Background
Use your images as backgrounds for flyers (using the negative / blank space in the picture for text).
Use them greyed out (the opacity slider is your friend here) as a background image for headline text or quotes.
Illustration / Layout
For the purposes of illustration, or laying out blocks of text & images in newsletters or articles, use the format:
HEADER
Image
Text
Remember to Alt+ tag your images for maximum SEO reach.
Final Steps
Credits & links
Please remember to link to my site and credit me – e.g. Photos taken by Spirited Photography (whichever page my photos feature most in, or where you deem fit is fine by me).
And let me know when your site is live so I can showcase and link your shoot back to it too!
